A rendition of our daily rat race is personified in ‘Happiness’ – the official Webby Winner in the Film & Video: Animation category; Steve Cutts the director of this critically acclaimed piece is a novelty illustrator and animator based in London. His artwork satirizes the excesses of modern society while his is style is inspired by 1930s and 1940s cartoons. Prior to becoming a freelancer in 2012, Cutts worked as an illustrator with the London creative agency Glue Isobar on digital projects for companies including Coca-Cola, Google, Sony, and Toyota.
In 2012, Cutts created his most popular film, MAN, which has environmentalist and animal rights themes. Cutts describes the film as “looking at man’s relationships with the natural world.” The video has a whopping 22 million views on YouTube and like his many other works it sardonically portrays the contrary style of man’s relationship with himself and others.