What the team of ProperGaanda discovered after interviewing women of different ages and different professions is that for everyone there’s a different definition of beauty.

For some, beauty has varied throughout time, various cultures and the vast different perceptions of the world. For others it has been described and depicted through pictures and concepts penetrating peoples minds.

But what all these ladies agreed on was that beauty is often distorted, misunderstood and shadowed by a wide amount of conflicting pressures. It is something we endlessly strive for, rather than see in the true essence of our happiest moments.

Who is a beautiful women?

We are all unique women, with experiences and memories that tie together seamlessly into a blanket of our own versions of beauty. We are different shapes, sizes, colors, and heritage. We are mothers, daughters, and grandmothers. We are activists, innovators, achievers and inspirations. We are the lives and change we create, and that is beauty.

Watch ProperGaanda’s PG Short on how women are re-defining the meaning of what it means to be beautiful.


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