Are artists going to lose their jobs because of AI? Where do the actual creative heads go?
This year has seen an outbreak of interest and hype around AI art. Brands like Nike, Amazon, Starbucks, Sephora, and Coke are using AI. The release of several new artificial intelligence tools for generating art has made it more accessible than ever, and the power and capabilities of these tools are increasing all the time. Some people are quite frankly freaking out as AI eventually might replace human artists altogether.
Like recently, Dashagency reported that Coke jumped onto the AI trend with a new partnership between management consultancy Brain & Company and OpenAI. Using tools like ChatGPT and DALL.E, Coke will generate a digital image to enhance its marketing and improve operations. AI will create personalized advertising and unlock new operational efficiencies.
Moreover, the future is uncertain and no one can predict for sure what long-term impacts artificial intelligence will have on the art industry. We do know one thing though—the AI genie has been let out of the bottle and it’s not going back in.
Artists and designers are worried about the future of their jobs or what impact AI might have on their work. It’s only a matter of time before AI becomes commonplace, so it is best to be prepared for any eventualities and know how to adapt. The greatest danger of AI for designers and illustrators is that laypersons will use AI-generated art instead of employing a human artist.
Moreover, does this mean that the importance of the art gallery will be neglected? Right now, there are plenty of memes circulating about how bad AI is at drawing hands and faces. This is true, and that can also be the real artists and designers as they are well trained in that. However, progress is being made in AI and every new iteration of software brings marked improvements.
Moreover, Nike can also be seen using AI to engage customers by launching customizable experiences as Nike launched a system that allows customers to design their sneakers in-store and online. People messing about with Dall-E and Midjourney for fun and creating their art is one thing, but what if newspaper editors, magazines, and website owners start using these services which they are now, instead of professional artists? Does this mean that this technology will take over the careers of human artists?
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