In recent times, we have witnessed a surge in the popularity of luxury brands among various individuals in Pakistan. From actors and vloggers to our beloved cricket team players, it seems as though everyone wants to be drenched head to toe in Gucci and Armani. However, one cannot help but question whether this obsession with brand logos and displays of wealth truly reflects a sense of fashion or if it simply screams “pick me” in a desperate attempt to prove one’s financial status.

In a society where the desire to showcase affluence often overshadows genuine style and substance, it is important to examine the implications of this loud luxury culture. Imagine a lavish social gathering where everyone meticulously coordinate their outfits to ensure every visible inch is adorned with brand logos. From their designer shoes to their branded LV belts and even the unmistakable insignias emblazoned on their shirts, it becomes less about personal style and more about creating a walking advertisement for luxury labels.

Pakistani people, like many others around the world, have fallen victim to the allure of brand names and logos as a symbol of prestige. Our star Babar, alongside many have been seen in amazing pre and post matches’ Instagram ‘OOTD’ featuring dazzling LV suitcase and branded t-shirts. The ubiquitous display of these labels has become a way for individuals to signal their wealth as if wearing a brand is equivalent to owning good taste. Agree to disagree?

While there is nothing inherently wrong with appreciating high-end fashion and indulging in luxury items, the problem lies in the manner in which some people prioritize brand names above all else. It has become a cringe-worthy trend to witness individuals who feel the need to flaunt the brand logo on their clothing as if it validates their fashion choices or elevates their social status.

Do we remember the time when everyone was flexing their Balenciaga shirts, and nowadays, Balmain t-shirts? Classy or cringe-worthy? We leave it up to you.

However, true fashion lies in individuality and self-expression rather than blindly conforming to popular trends or brand endorsements. It is the ability to curate a personal style that reflects one’s unique personality and cultural heritage. Pakistani fashion has a rich tapestry of traditional crafts, vibrant colours, and intricate designs that can be celebrated and woven into contemporary fashion choices.

By fixating solely on brand names, we risk losing our own cultural identity and perpetuating a shallow definition of fashion. Pakistani fashion designers and artisans have long been renowned for their creativity and craftsmanship, and it is essential to appreciate and promote their work rather than merely relying on imported luxury brands.

Furthermore, the obsession with loud luxury often comes at the expense of sustainable and ethical fashion practices. In the race to keep up with the latest trends, many fail to consider the environmental impact of fast fashion and the exploitation of labour in the garment industry. By prioritizing brand logos and conspicuous consumption, we inadvertently support an industry that may not align with our values.

As Pakistani people, it is time for us to shift our focus away from brand logos and embrace a more authentic and inclusive fashion culture. Let us celebrate our local designers, support sustainable and ethical practices, and cultivate a sense of style that is true to our individuality and heritage. It is only through this genuine expression of fashion that we can break free from the cringe-worthy need to rely on brand names as a measure of our worth.

So the next time you find yourself tempted to flaunt a brand logo, ask yourself, “Does this truly reflect my fashion sense, or am I merely seeking validation through conspicuous consumption?” It is time to step away from the noise of loud luxury and embark on a journey of self-discovery and true style.