Maham Umer
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Articles By This Author

Embracing Haldi: The golden thread of subcontinent culture
- By Maham Umer
- . May 27, 2023
In the rich tapestry of the subcontinent’s cultural heritage, one vibrant and golden thread stands out: haldi, also known as turmeric. This humble spice, derived

Is Outfitters alluring its customers with pretty photoshoots?
- By Maham Umer
- . May 26, 2023
Recently, Outfitters, a popular clothing brand, held a sale that caught the attention of many customers, myself included. With the noticeable increase in Outfitters’ regular

Why is “eating clean” trending, and should we feel guilted into adopting this lifestyle?
- By Maham Umer
- . May 23, 2023
In recent years, there has been a growing obsession with the trend of “eating clean,” which involves consuming whole, unprocessed foods and avoiding foods that

The appeal of Ayurveda: A holistic approach to health and wellness
- By Maham Umer
- . May 22, 2023
Ayurveda is a traditional system of medicine that originated in India more than 5,000 years ago. It is based on the belief that health and

The Enduring Magic of Traditional Books: Why Ebooks Can’t Replace Paperback
- By Maham Umer
- . May 18, 2023
In the digital age, the emergence of ebooks has sparked a passionate debate over whether they can ever replace the beloved tradition of reading a

The harmful impact of big brand labels on small homegrown businesses
- By Maham Umer
- . May 15, 2023
It’s undeniable that big brand labels like Khaadi and Outfitters have a significant advantage over small homegrown businesses when it comes to mass-producing products. They