9 Reasons why this is the Most Viral Listicle Ever

Some things are famous, some are popular, and then there are some that are viral, and that really surpasses anything else. There are definitely some


5 Escapades That You Might Want to Remember Meera For

We all know Meera, Pakistan’s very own diva, unparalleled in both beauty and eloquence. We know about many of her escapades; being such a talented,


Women and Wheels: All about ‘Men’-tality

According to a study conducted by the Population Reference Bureau, more than half of road accidents taking place globally are due to the recklessness and

Young Creatives

Young Creatives: A conversation on the “realm of imagery” with Alina Tauseef

ProperGaanda’s new venture ‘Young Creatives’ sheds light on the individuals that are shaping their own unique path through a society that has long faired on


The Gondola Effect

On a usual caffeine induced Monday morning, I open Instagram to treat my eyes to pictures of beautiful people posing at beautiful places. I see


Journey of life: a brief encounter with a roadside Buddha

What is the meaning of life? How is one to attain happiness? These are the type of introspective questions that are bound to pop up