Featured Stories PG Bazaar

This local brand shot its campaign in Deosai in below freezing temperatures

2021 has been a year of experimentation for Lulusar which is why they were literally on top of the world for their latest fashion campaign

Featured Stories PG Bazaar

This Pakistani athletic wear brand uses ‘real people’ as models and it actually makes sense

Having strong core values can entirely alter a brand’s journey, which is exactly why Pakistan’s fastest emerging athletic wear brand, Iron Gear, pays special attention

Culture Featured Stories

The new Comfort ad has opened up a #LongLiveClothes trend about lawn

Many are lauding Comfort’s new ad that conveys an interesting message about fast-fashion, by encouraging consumers to take care of the clothes they already have

Entertainment Featured Stories

24 bridal dress designers allegedly identified by FBR for ‘massive tax evasion’

The Federal Bureau of Revenue (FBR) on Wednesday identified 24 bridal dress designers allegedly involved in “massive tax evasion”.  The bureau said that some of

Entertainment Featured Stories

Shamaeel Ansari Will Exhibit Her Iconic Collection In London Next Week

The renowned designer is taking a 50 piece collection to London and will be showcasing it at the Savile Club in Mayfair. 30 years into

Entertainment Featured Stories World

Pakistani Models Make It To Milan Fashion Week

Pakistani models, Mushk Kaleem and Alicia Khan, will be walking for Italian designer Stella Jean at Milan Fashion Week on September 21. The designer had

Entertainment

Khaadi’s New Unstitched Lawn Collection Is Ultra Affordable and Chic

Khaadi, the fast fashion retail store, is well known at home and abroad. The brand was established in 1998, and aimed to revive the ancient