Tajir is a startup founded by brothers Ismail and his siblings. Thirty years ago, their father started an FMCG retail distribution business, and from a young age, they witnessed firsthand the inefficiencies of wholesale trade

Despite several decades, little improvement was seen in the sector. However, two years ago, they noticed a game-changer: nearly every store owner now owned an Android phone. With rich user interfaces and internet connectivity, they saw an opportunity to solve this decades-old challenge.

Tajir offers a one-stop solution for buying inventory. Through the Tajir app, stores can order whenever they want, receive on-demand delivery, enjoy transparent and competitive prices, and choose from the largest selection of products available. What used to take storeowners dozens of hours weekly is now reduced to a few minutes.

Suppliers also benefit by selling directly through Tajir, enjoying greater sales at higher margins without additional investment. This streamlined process ensures that both storeowners and suppliers can operate more efficiently and profitably. Since its launch, Tajir has achieved several milestones. They became the first Pakistan-focused company funded by Y Combinator, raised their seed round, and now serve over 15,000 happy stores. Tajir helps stores save money and boost sales, providing essential services that enable these small businesses to grow and thrive.

Tajir is transforming the retail landscape in Pakistan, making it easier and more efficient for mom-and-pop stores to operate and succeed in a competitive market. With Tajir, the future of retail in Pakistan looks promising and prosperous.