In the ever-evolving global tech landscape, emerging markets like Pakistan, Nigeria, and Indonesia are no longer on the periphery—they are becoming epicenters of innovation. At the heart of this transformation is Mehroz Azam, a visionary entrepreneur and ecosystem builder who is redefining what’s possible for startups in these regions. As the COO of Ejad Labs and co-founder of Future Fest, Mehroz has become a driving force behind the rise of digital entrepreneurship in markets once overlooked by the global tech community.
Emerging markets are experiencing a seismic shift, fueled by a youthful, tech-savvy population, skyrocketing mobile penetration, and increasing government support for tech ecosystems. Countries like Pakistan, with a median age of just 22, are home to a generation of digital natives eager to innovate and disrupt traditional industries. Mehroz Azam has been a vocal advocate for the potential of these markets. “Emerging markets are no longer just consumers of technology—they are becoming creators,” he says. Through Ejad Labs, a venture studio and innovation hub, and Future Fest, one of Pakistan’s largest tech and entrepreneurship conferences, Mehroz has created platforms that connect local talent with global opportunities, showcasing the ingenuity and ambition of entrepreneurs in these regions.
While the potential is undeniable, the path to success for digital entrepreneurs in emerging markets is fraught with challenges. Access to funding remains a significant hurdle, with local investors often risk-averse and international investors hesitant to venture into these ecosystems. Infrastructure gaps, such as unreliable internet and electricity, further complicate the growth of startups. Additionally, the migration of skilled talent to more developed markets poses a persistent challenge. Mehroz has made it his mission to tackle these barriers head-on. Through initiatives like the Pakistan Tech Summit and the PAK-US Tech Exchange, he has created pathways for entrepreneurs to access funding, mentorship, and global networks. “The key to unlocking the potential of emerging markets lies in collaboration,” Mehroz explains. “When we bring together entrepreneurs, investors, and policymakers, we create an environment where innovation can thrive.”
Mehroz Azam’s role as an ecosystem builder is perhaps his most significant contribution to the tech world. He understands that sustainable growth requires more than just individual success stories—it demands the creation of robust, interconnected ecosystems. By fostering partnerships between startups, investors, and governments, Mehroz has helped lay the foundation for a more inclusive and innovative future. His efforts are already yielding remarkable results. Startups from Pakistan and other emerging markets are gaining international recognition and securing significant funding. For instance, Bykea, a Pakistani ride-hailing and delivery startup, has raised millions in funding and expanded its services nationwide. Similarly, Flutterwave, a Nigerian fintech company, has become one of Africa’s most valuable startups, processing billions of dollars in transactions annually. These success stories are a testament to the potential of emerging markets and the impact of Mehroz’s work. “Every startup that succeeds is a step toward proving that emerging markets can be global leaders in innovation,” he says.
Looking ahead, Mehroz Azam envisions a future where emerging markets are not just participants in the global tech ecosystem but leaders. His goals are ambitious yet achievable. By attracting more international investors and creating local venture capital funds, Mehroz aims to provide startups with the resources they need to scale. He is also collaborating with governments and private sector players to improve digital infrastructure and create an enabling environment for tech startups. Additionally, Mehroz is encouraging cross-border partnerships and knowledge-sharing to drive innovation and growth. “The future of digital entrepreneurship lies in our ability to work together and create opportunities for everyone,” Mehroz says. His unwavering commitment to this vision continues to inspire a new generation of entrepreneurs, proving that with the right support, emerging markets can become global leaders in innovation.
Mehroz Azam’s work is a testament to the transformative power of digital entrepreneurship in emerging markets. By championing local talent, addressing systemic challenges, and building inclusive ecosystems, he has paved the way for a brighter, more innovative future. His legacy is not just in the startups he has helped launch or the platforms he has built—it’s in the countless lives he has empowered and the belief he has instilled in a new generation of entrepreneurs. As emerging markets continue to rise, Mehroz Azam’s vision and leadership will remain a guiding light, proving that the future of innovation is truly global. In a world increasingly defined by technology, Mehroz is ensuring that no region is left behind.