What Happened: Nestlé Pakistan, in collaboration with the Capital Development Authority (CDA), has launched a large-scale afforestation project to plant 100,000 trees in Islamabad under the Nestlé Cares program.
What you need to know: The initiative, inaugurated by PM’s Climate Change Coordinator Romina Khurshid Alam, aligns with Nestlé’s goal of achieving Net Zero by 2050. The event was attended by key figures, including Secretary Interior Capt (retd) Khurram Agha, Secretary Climate Change Aisha Humera, and Nestlé Pakistan CEO Jason Avanceña.
What more: Romina Khurshid Alam emphasized the significance of public-private partnerships in environmental conservation, while Jason Avanceña reaffirmed Nestlé’s commitment to sustainability, stressing the urgency of climate action. CDA Chairman Muhammad Ali Randhawa praised the initiative as a step toward CDA’s goal of planting one million trees by 2025. The project includes native species like Kachnar, Amaltas, and Jacaranda, promoting biodiversity and ecological balance.
Also: This effort supports the UN SDGs on climate action and environmental conservation, reinforcing Nestlé’s long-standing commitment to sustainability.