Sunscreen is a topical product that helps protect the skin from the harmful effects of the sun’s ultraviolet (UV) radiation. It contains ingredients that either absorb or reflect UV rays, preventing them from penetrating the skin and causing damage. Sunscreen is available in various forms, including lotions, creams, gels, sprays, and sticks. Recently, we come across a number of fashion bloggers giving shout outs and reviews to local brands making sunscreens. Most of these new brands rely on effective marketing strategies in order to promote their product and the best way to do that in today’s world is through PR. However, many people complain about brands like [bnb derma, organic traveler, etc] since their products seem to harm their skin. So the big question arises, Are these upcoming brands actually good or do they just use an effective marketing tactic in order to promote their product? Sunscreens are important for people, especially those who are supposed to be out and about during the day. So they want to buy one that is cost friendly and doesn’t cause havoc to their skin. People tend to incline more towards local brands nowadays since imported goods cost a fortune, even though they are trustworthy. At the same time, we also know that every skin type is different and reacts differently to various skin products. Therefore, sometimes things don’t go well with someone and they’d blame the brand. Eventually, it turns out to be a bit unfair to the brand as it damages their reputation. The important thing here is to realize the significance of tolerance and acceptance. Beauty products including something as basic as a sunscreen is a common practice around the globe, especially in this mid-year scorching heat. Brands should conduct extensive testing and research in order to make their product completely harmless for all skin types. At the same time, it’s okay if something doesn’t bind well with your skin. Because at the end of the day, we’re all just experimenting all the time, aren’t we?