What happened: On March 27, the PWCC March Premier Auction sold the rare 1999 Pokémon Base Set Shadowless 1st Edition Holo Charizard card for $420,000. Last week, the auction company claimed in a statement that the sale “marks the all-time record for a basic set Charizard card.” The card: The card’s immaculate PSA 10 Gem Mint grading is what makes it so special. According to PWCC, just 121 of the 3,000 copies of the card have been awarded that classification. PWCC’s head of business development, Jesse Craig, told CNN, “This is a card where demand continues to overwhelm supply.” Collectors from all around the world have flocked to the card game based on the popular Pokémon media phenomenon, with many willing to pay top cash for rare cards. Previously: Heritage Auctions recently sold a first-edition 1999 Pokemon Charizard No. 4 card for $336,000. It was also graded a PSA 10 Gem Mint. Meanwhile, Goldin Auctions sold a 1995 Pokemon Japanese Topsun Charizard Blue Back card with a PSA 10 Gem Mint grading for $493,230 last year.