Start ups

MoltyFoam’s MoltyOrtho Campaign Celebrates the Circle of Care

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MoltyFoam, the leading mattress brand in Pakistan, has launched a moving new campaign that speaks to one of life’s most universal truths: as children grow older, the roles between parents and children begin to reverse. The ad, centered around the brand’s orthopedic line MoltyOrtho, highlights this transition with tender storytelling, reminding audiences that the love […]

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Punjab’s Fruit Farmers’ Plea for Relief as 20% FED on Fruit Juices Chokes Rural Economy

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Sheikhupura: As the government maintains a 20% Federal Excise Duty (FED) on packaged fruit juices, fruit farmers in Punjab are facing devastating losses, many warning of a total collapse of the rural economy. Once sustained by strong demand from juice manufacturers, thousands of orchard owners are now left with rotting, unsold produce. The formal juice

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Brewing Potential: Why Coffee Deserves a Fair Shot in Pakistan

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What Happened: Coffee is quickly becoming the go-to drink for Pakistan’s youth, replacing traditional chai in homes, campuses, and workplaces. But despite rising demand, the coffee industry is held back by outdated policies and high import duties. What you need to know: While tea is taxed at 13%, instant coffee faces up to 53% in

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Nestlé Pakistan expands Clean Gilgit-Baltistan Project to Askole – Zero Point to K2

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What Happened: Nestlé Pakistan has taken another step toward a cleaner future by donating a compressing and baling machine to Central Karakoram National Park (CKNP) in Askole – Zero Point. What you need to know: This is part of its Clean Gilgit-Baltistan Project and will help manage the area’s 40,000 kg of yearly plastic waste.

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Nestlé Pakistan Embarks on 100,000-Tree Urban Forest Project in Islamabad with CDA

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What Happened: Nestlé Pakistan, in collaboration with the Capital Development Authority (CDA), has launched a large-scale afforestation project to plant 100,000 trees in Islamabad under the Nestlé Cares program. What you need to know: The initiative, inaugurated by PM’s Climate Change Coordinator Romina Khurshid Alam, aligns with Nestlé’s goal of achieving Net Zero by 2050.

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Why Has Pakistan Struggled to Achieve Sustainable Long-Term Economic Growth?

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Pakistan, despite its vast potential, has failed to achieve sustained economic growth and development. Jamil Nasir’s Development Challenges of Pakistan: Constraints and Choices, published by Palgrave Macmillan, offers a critical examination of Pakistan’s economic shortcomings. Drawing from his extensive experience as an economic policymaker, Nasir goes beyond conventional economic indicators to explore the deeper societal,

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Engineering graduate offers to work for free after applying for over 300 jobs

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What Happened: Indian student Swetha Kothandan offered to work for free to secure a job in the UK before her graduate visa expires, sparking debate about exploitation and job security. What you need to know: Swetha Kothandan, an Indian student with an MSc in Mechanical Engineering from the University of Leicester, resorted to offering to

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KU students develop world’s smallest nebuliser

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What Happened: University of Karachi Pharmacy students have created an affordable, eco-friendly, and portable rechargeable nebuliser, making respiratory therapy more accessible. What you need to know: Final-year Pharmacy students from the University of Karachi have developed the world’s smallest rechargeable nebuliser, aimed at offering portable respiratory therapy to people with breathing issues. This innovative device

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Nestlé Sets Ambitious USD 50 Million Export Goal for Pakistan by 2030

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What Happened: Nestlé aims to reach USD 50 million in exports from Pakistan by 2030, expanding its global reach and contributing to the country’s economic growth. What you need to know: Nestlé has set an ambitious goal to reach USD 50 million in exports from Pakistan by 2030, following its recent growth in global operations.

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