Start ups

1LINK Drives Open Banking and Innovation in Pakistan

What Happened: 1LINK’s Open API Gateway is advancing open banking in Pakistan by fostering innovation, easing entry for fintechs, and promoting financial inclusion. What you need to know: Open banking is transforming Pakistan’s financial sector, with 1LINK at the forefront through its Open API Gateway. This platform, which offers 16 APIs and a developer portal, […]

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Israel faces shortage of soldiers after a year of Gaza war

What Happened: Israel faces a soldier shortage and exhausted reserves as its multi-front war with Gaza and Lebanon stretches over a year. What you need to know: Israel is facing a major soldier shortage as its prolonged conflict with Gaza surpasses a year. According to an AFP report, the Israeli army’s reservists are fatigued, and

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Google Employee Rejected for Being ‘Too Good’ for the Job

What Happened: A Google employee was rejected for a job due to being “too good” for the position, sparking a viral discussion on social media about over qualification. What you need to know: A Google employee recently faced rejection for a job application after a recruiter stated she was “too good” for the position. The

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Renowned Noha Khuwan – Nadeem Sarwar awarded Tamgha-I-Imtiaz

What Happened: Nadeem Raza Sarwar was honored with an honorary doctorate and Tamgha-e-Imtiaz by Governor Kamran Khan Tessori, recognizing his contributions to social initiatives and education. What you need to know: Governor Kamran Khan Tessori honored Nadeem Raza Sarwar with an honorary doctorate and the Tamgha-e-Imtiaz at a special ceremony held at the Governor’s House.

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Dragons of Pakistan 2024 Awards Celebrate Top Marketing Campaigns

What Happened: The inaugural Dragons of Pakistan Awards celebrated top marketing campaigns, recognizing excellence across various categories and promising a bigger event in 2025. What you need to know: The first Dragons of Pakistan Awards, held at the Pearl Continental Marquee in Karachi, celebrated outstanding marketing campaigns. The event, organized by AdStreet and hosted by

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Social Media Platforms Earn Rs 7.1 Billion in Pakistan

What Happened: The National Assembly reported that social media platforms generated Rs 7.129 billion in sales and paid Rs 785 million in taxes in Pakistan for the 2023-24 fiscal year. What you need to know: The National Assembly was informed on Friday that during the 2023-24 fiscal year, various social media platforms, including Google, Facebook,

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Nestlé Launches N4HK Room at The Trust School to Boost Nutrition Awareness

What Happened: Nestlé Pakistan launched the N4HK room at The Trust School in Lahore to advance nutrition eduction, supporting over 360,000 children and 2,300 teachers. What you need to know: What you need to know: Nestlé Pakistan has launched the Nestlé for Healthier Kids (N4HK) room at The Trust School in Lahore, aimed at promoting

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What Happened: Nestlé Pakistan launched the N4HK room at The Trust School in Lahore to advance nutrition eduction, supporting over 360,000 children and 2,300 teachers. What you need to know: What you need to know: Nestlé Pakistan has launched the Nestlé for Healthier Kids (N4HK) room at The Trust School in Lahore, aimed at promoting

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BonBird to Elevate Fried Chicken in Pakistan from Q4 2024

What Happened: Eat Brands PVT LTD is bringing Dubai’s popular fried chicken shop BonBird to Pakistan in 2024 through a partnership with Yolk Brands. What Happened: Eat Brands PVT LTD has partnered with Yolk Brands to introduce BonBird, a popular fried chicken shop from Dubai, to Pakistan in 2024. BonBird, created by the team behind

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FBR Uncovers Major Solar Panel Money Laundering and Fraud Scams

What Happened: The FBR has uncovered a major money laundering scheme involving solar panel imports, with over Rs69 billion in over-invoicing and additional losses from a separate scam in Punjab. What you need to know: The Federal Board of Revenue (FBR) has revealed a large-scale money laundering scheme involving the import of solar panels from

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