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Khaadi, the fast fashion retail store, is well known at home and abroad. The brand was established in 1998, and aimed to revive the ancient

“Just because a woman is from the entertainment business, DOES NOT mean she is looking for your ‘business’ cards to be slid under her door.”

Brands in their extreme lust for making money sometimes endorse misleading and tone-deaf campaigns. In a super-connected digital world, one false step can outrage millions of

Recent news is telling us our rivers are rapidly drying up. A serious concern for the country, seeing as rivers also make up our water

The season of music is upon us! Yes, I am talking about the most awaited musical phenomenon of the year a.k.a Coke Studio. It has

When you rewind your life just a few years, you’ll start to feel alienated to the world you have lived in before. Today we might

One of the most anticipated summer films this year is the female stars studded Veere Di Wedding. So much to the dismay of the Pakistani

Hamza, cricket fan and we’re assuming amateur player as well, sent a video of a street cricket match being played to the ICC asking it

Regrettably, PIA has never exactly been a shining example of how an international airline should operate. Quite the contrary in fact – over the past

Recently, Pakistani clothing brand Sapphire launched a creative initiative for tree planting that people think is the absolute best idea ever. With the innovation of