What Happened: The inaugural Dragons of Pakistan Awards celebrated top marketing campaigns, recognizing excellence across various categories and promising a bigger event in 2025.
What you need to know: The first Dragons of Pakistan Awards, held at the Pearl Continental Marquee in Karachi, celebrated outstanding marketing campaigns. The event, organized by AdStreet and hosted by Syed Saad Hashmi, welcomed Mike Da Silva from Dragons of Asia and industry professionals.
What more: It honored the best marketing achievements in 10 categories, including Best Integrated Marketing, won by Friesland Campina with Starcom Worldwide Pakistan and PSL 2024 with Delivery Hero. Other notable winners included Nestle Pakistan for Best Digital Campaign, Continental Biscuits for Best Innovative Category, and Shell Pakistan for Best Brand Building Campaign.
Also: Special awards were given to Rifah Qadri of Easy Paisa/Telenor and Ahmed Kapadia of Synergy Group, with Young Dragons awards going to Shiza Imran from Starcom Worldwide. Supported by major industry partners, the event promised to return in 2025 with even greater success.
