What happened: During his visit to Naran, prime minister Imran Khan shared his vision for a clean, green Pakistan that can increase tourism, consequently improving employment conditions and boosting national revenue. The bigger picture: The Prime Minister arrived at Naran this week to inaugurate multiple projects to promote tourism in the area. He was accompanied by Khyber Pakhtunkhwa Chief Minister Mehmood Khan and KP Governor Shah Farman on his visits to various tourist resorts. In order to initiate the inauguration of such projects, he made plans to plant saplings as part of a tree campaign, take part in a trout farming ceremony at Kunhar River, launched emergency response services for tourists, and distributed 550,000 biodegradable bags and motorbikes among the community rangers.
He also addressed the Tiger Force volunteers in Naran; “Switzerland is half the size of our northern areas and has no match with the natural beauty of our landscape, yet it earns $80 billion from tourism whereas our total export is of $25 billion.”
He believed that the tourism potential in the heavenly lands of Pakistan needs to be fully utilized to pull this country out of the current financial challenges. Along with addressing the lawmakers and law enforcement, the prime minister also urged the local population to pay due diligence to the surrounding lands and tourists spots. He pressed on the importance of a clean environment being a strong determinant for tourism growth which would eventually lead to prosperity and development of the country; “Insha Allah, we will earn such big money and people will get employment with a rise in tourism that they would not need to leave these areas looking for jobs.” Imran Khan stated that they plan to develop tourism zones within the region to boost tourism which would further be highlighted through utilizing social media campaigns for the promotion of the tourism sector. In this context, he stressed the need to build more tourist reports along the lakes in Khyber Pakhtunkhwa (KP) and tribal areas. Click here to see more from Propergaanda.