Many are lauding Comfort’s new ad that conveys an interesting message about fast-fashion, by encouraging consumers to take care of the clothes they already have instead of buying news ones to replace them.
Hahaha this is so on point. Brilliant by Comfort!!
Shadeed formal collection
Chamkeela duppata #LongLiveClothes
pic.twitter.com/KYBe9ZP7Fh— TrusFraTed 히나 (@hinasafi) July 17, 2021
The reactions: Twitter users reacted to the ad with their own concerns regarding the affordability and durability of branded luxurious lawns.
Thank God for Comfort wrna to merey last season k branded kapro se amma ne takiyan bana leni thi pic.twitter.com/WIddfIhm1O#LongLiveClothes
— Shehzadi (@heybeautybae) July 17, 2021
Do let me know how you people take care of those luxurious lawn dresses?#LongLiveClothes pic.twitter.com/i8ptoAA6kj
— MahaA Khan (@Mahaa_says) July 17, 2021
All the big brands looting people like #LongLiveClothes pic.twitter.com/fF7aNk2X2z
— Bilal Soomro (@itsbee009) July 17, 2021
Now don't spend too much money to buy expensive clothes for eid just bring home comfort to comfort your pocket.#LongLiveClothes pic.twitter.com/A9YjgZf0h0
— Emanistic (@emanistic__) July 17, 2021
We all have that one friend jis ny her saal sb sy ziada formal lawn dresses leny hoty hain #LongLiveClothes pic.twitter.com/4Zr8kiSY7C
— Afshan Younus (@AfshanYounus) July 17, 2021
Comfort beautifully puts up an end to the fashion war with this thought-provoking DVC. You don't need to buy new clothes every time if you take care of your clothes with Comfort, which makes your clothes soft and fragrant for long. pic.twitter.com/Sy0xYEIdr1#LongLiveClothes
— Abeer (@DMisHaram) July 17, 2021
Click here to see more from Propergaanda.