Remember the time when you’d ask your best friend coming from abroad to bring you Huda Beauty eyeshadow palettes or Benefit mascaras? Well not anymore. Pakistani makeup brands have been coming strong with everything the international market has to offer and better. These brands don’t just focus on the products but also their impact on fellow earthlings. Accenti Beauty (@accenti.beauty) is one such up and coming luxury makeup bran d.
The founder, Anny Shahid ( @mrsannyshahid ) believes in the perfect blend of health and beauty in makeup products, which is why their products are made with paraben-free ingredients and are completely cruelty-free.
Their story began with a vision to see beauty in others. Accenti is an ambitious Pakistani cosmetic industry startup, manufactured in Italy and driven by the passion to make the iconic beauty of the past a crisp reality today. “This is a luxury makeup brand we’re trying to develop in Pakistan that competes with international brands”, Says Anny. Accenti Beauty launched three different matte lipsticks as their first product. They felt there is no such formula available in the market that is not drying on the lips, highly pigmented and long-lasting.
Makeup artist and a blogger The Sassy Londonista ( @thesassylondonista ) reviews their lipsticks “The lippies are extremely pigmented and last me the whole day (even through lunches and tea breaks).” Currently, they have three shades available: Charm, Spellbound and Temptation. All these are priced at Rs. 1,500. Their lipsticks are manufactured on the highest international quality standards.
Anny believes that makeup is a confidence that one wears to enrich the beauty from within, to help you feel empowered. Their Instagram feed is a place to get inspiration from. They don’t just post about their high-quality products but also inspirational quotes and educational content for their audience to connect with them as a brand. They regularly update their Instagram feed with posts about women empowerment and self-love that makes them a brand where people could inspiration from.
The next big thing for their brand is to go global and move towards personalization and sustainability. Their company wants to develop cutting edge and innovative products. Visit their website here!