What Happened: Turkish shooter Yusuf Dikec, who won silver at the Paris 2024 Olympics, wants to trademark his famous stance from the games. His unique pose became very popular online, leading others to try and trademark it without his permission. His coach, Erdinc Bilgili, said they filed the trademark application to protect it.

What you need to know: The pose went viral and inspired many memes, with some comparing Dikec to James Bond. Even Elon Musk and soccer player Nicolas Jackson copied the pose. Dikec’s stance has also led to various merchandise, like T-shirts and mugs, being sold.

More: Dikec said he uses the pose to stay balanced while shooting. The Turkish trademark office has not yet responded to the trademark application.