Posing in front of a forest fire amid heatwave? Talk about influencer responsibility

Posing in front of a forest fire amid heatwave? Talk about influencer responsibility

May 18, 2022 0

What happened:

As a severe heatwave causes widespread agony in the country, a social media star named Humaira Asghar with millions of followers is facing backlash after posing for a TikTok video in front of a forest fire. “Fire erupts wherever I am,” Humaira captioned a video of herself strolling about in a silver ball gown in front of a burning hillside.

Details:

It emerged after a man was caught earlier this month in Abbottabad, Pakistan, for deliberately igniting a forest fire as a backdrop for a video. Temperatures in some regions of the country have recently reached 51 degrees Celsius, leaving the poor and vulnerable fighting to stay cool. 

What happened next:

Humaira, who has over 11 million TikTok followers, maintained she did not set the fire and that there was “no harm in filming videos” in a statement provided by an aide. The video has since been removed.

Why it matters:

Rina Saeed Khan Satti, an environmental activist and chairperson of the Islamabad Wildlife Management Board, told AFP that Humaira should have been holding a bucket of water to put out the fire instead of glamorising it. “The message these videos portray is far too dangerous, and it must be stopped,” Satti said.

Mahnoor Tariq
Mahnoor Tariq
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