Thanks to GoVendi (led by 2 males) for installing this sanitary pads vending machine in their university

Thanks to GoVendi (led by 2 males) for installing this sanitary pads vending machine in their university

April 8, 2022 0


Recently, Team Propergaanda reached out to Sahib Dino, the co-founder of a newly launched fem-tech startup, ‘GoVendi,’ as he told us about how he was able to bring this groundbreaking initiative, of a sanitary pads vending machine, to life at Institute of Business and Management University, Karachi. The venture is also backed by the co-founder, Zohaib, and another fellow student named Taha Hissam Mirza who initiated the stigmatized conversation on campus and acted as a liaison between GoVendi and IoBM’s management throughout this process.

A set of simple instructions on how to use the machine

Why it matters:

GoVendi believes that women have always faced the trauma of getting their periods when they’re out of their homes, “The fear made them always stock up on extra sanitary napkins in their bag in case of an emergency.  And, if they forget to take sanitary napkins in the bag with them, the day simply cannot get any worse and more embarrassing for them just because of inaccessibility to a product for basic needs,” they added.

About the startup:

GoVendi is a FemTech Startup, incubated at the National Incubation Centre (NIC) Karachi, which aims to improve the accessibility of feminine hygiene products by providing sanitary napkin vending machines to educational institutions, offices, hospitals, shopping malls, and other public places. The main reason behind the startup is to promote awareness of the need to have easy access to sanitary napkins.

GoVendi’s price chart

About the founders:

The startup was initiated by two young entrepreneurs who have a background in working in the development sector. Between the two of them, one has previously worked with a leading sanitary napkin brand, and the other has experience working for multiple global startups. Together, they both are breaking the stereotype of men not understanding and caring about women’s health.

The aim:

GoVendi has installed its first vending machine at the loBM in collaboration with Always Pakistan. The vision behind this innovative and thoughtful startup is to have sanitary napkin vending machines installed in all public and private places across Pakistan, providing sanitary napkins for free eventually to put an end to the period poverty in the country and create an inclusive and protective environment for women in our society.

How the machine works:

The Hi-tech vending machines by GoVendi are highly advanced and innovative but at the same time very simple to use. GoVendi further aims to offer products on a complete cashless and through digital payment solution to make it more convenient and user-friendly for the end consumers. The real-time sales and stock analytics make the process smoother and help GoVendi’s team fasten their customer satisfaction.

The feedback:

A girl on the announcement post by Taha Hissam on IoBM’s group commented: “I am so happy and so proud of every boy who was part of this initiative. This is how a progressive Pakistani nation should be. Because periods are not taboo, it’s a natural process. And thank you for this initiative, I remember running to the creek college female librarian every time I got periods and I wasn’t prepared. Now the girls can easily access the sanitary napkins whenever they need it.”


Another girl commented on a post shared by Niche Lifestyle’s Instagram page: “Super proud of you. I studied there and I remember that if we used to come unprepared on our period day and none of the other girls had them too then we would have to leave for home due to this reason.” Here’s another comment by some other girl on the same post: “This is great. We suffered a lot because we didn’t have that convenience at institutes.”

Ending remarks:

“The sight of sanitary napkins vending machines is very common in other countries. However, Pakistan is very far behind in this regard. Here’s to hoping that this change is here to stay and others follow suit and learn to facilitate women by making menstrual hygiene products available to them.” they added.

Any organization interested in installing such a machine can simply reach out to GoVendi’s team at

Mahnoor Tariq
Mahnoor Tariq
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