What happened: @image.est1993, a textile company and Pakistan’s first e-commerce company to register as a seller on Amazon, was awarded th “Prime Minister’s Excellence Award” at the National-e-Commerce Convention for its outstanding performance in e-commerce sector. Image Pakistan’s statement read, “We are pleased to announce that our company has taken the lead to become Pakistan’s first approved seller on Amazon.” Details: The e-commerce textile company was established in 1993 and is considered among the best embroidery companies in Pakistan. The co-director of the company, Uzma Ahmad, is quoted by Express Tribune as, “As one of Pakistan’s leading e-commerce companies, we have changed the dynamics of fashion retail through e-commerce.” The company was founded by two sisters, Marium and Uzma, who claim, “We are always working to provide customers with hassle-free order placement, delivery, seamless return at affordable prices.” More: In a bid to promote and encourage the local industry, Pakistan’s Ministry of Commerce gave the award to Image. Express Tribune quotes the ministry of Commerce as, “ The ministry is continuously engaged with Pakistan’s foreign trade missions to promote trade and explore new markets for exporters.”